Rory Sutherland Rory Sutherland

The link between motorway service stations and shortages of PPE

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I spend quite a lot of time attacking what I call ‘motorway service station’ path design. More attentive readers of The Spectator may remember this from 2019:

‘You are tooling down a motorway at 75mph and decide to stop for a break… Once off the slip road you face a barrage of signs: Food Court/Fuel/Lorries/Caravans/Coaches/Travelodge/Costa Drive-Thru, each pointing to a different fork.

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