Toby Young Toby Young

The rise of the woke corporation

Governments have always been vulnerable to forms of political craziness. What’s new is the behaviour of big business

New employees at the British headquarters of Accenture, a global management consultancy, were slightly taken aback during a recent induction morning when the head of human resources encouraged them to wear rainbow-coloured lanyards declaring themselves ‘allies’ — not just at the meeting, but permanently. In addition, they were given the option of adding the word ‘ally’ in the same rainbow pattern to the footers of their company email addresses.

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