Isabel Hardman Isabel Hardman

The Tories are repeatedly reminding voters of their achievements – finally

It’s no surprise that the Conservatives want to take the credit for the tax cuts in the Budget, or that the Lib Dems are rather peeved about this. The Chancellor will make a speech today in which he describes Britain as ‘starting to walk tall in the world’ and drive home what he sees as a series of key government achievements on ‘reshoring’ and the rise in the personal allowance of income tax, which comes into effect this week. Nick Clegg, meanwhile, is giving his monthly press conference where he will argue that the Conservatives are trying to ‘steal’ his own party’s prize ideas.

Those two men can tussle about in the Westminster bubble for credit (though to be fair to the Lib Dems, they do seem to be winning the battle). But what’s significant about this is that there does seem to have been a proper political follow-up operation to this Budget in which leading figures drive home key announcements and challenges to the opposition repeatedly in the weeks after the announcement. Tory backbenchers used to complain that their leaders were hopeless at following up a good announcement: it seems those leaders have now taken heed and are doing their best to get the news out there (which when most voters remembered ‘nothing’ from the Budget at all, is pretty important).

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