Alex Massie

Watch out, Moonbat about...

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Elsewhere in today's Guardian, George Monbiot admits that it's awful that he's profting from the unfortunate fact that newspapers continue to run advertisements paid for by awful car companies and airlines who are - as you know - hellbent on destroying the planet. Happily he has an ingenious solution:

But some lines seem clear. Why could the newspapers not ban ads for cars which produce more than 150g of CO2 per kilometre? Why could they not drop all direct advertisements for flights?

The reason is that newspapers derive around three quarters of their income from advertising, and most of them are struggling. The media companies will not volunteer to lower their chances of survival. So the campaign for a ban on fossil fuel ads will have to begin elsewhere. I urge you, hypocrite lecteur, to lobby to reduce the income that all newspapers now receive, by demanding that they drop some of their advertisements.

Might I suggest that The Guardian consider reducing its garbage footprint - and offset the cost of lost advertising revenue - by dispensing with this man's services?

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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