From the magazine Rory Sutherland

What’s really killing business

Rory Sutherland Rory Sutherland
 istock
EXPLORE THE ISSUE 14 December 2024
issue 14 December 2024

Late in the evening six months ago, my wife and I were driving back to our hotel in the dark when we came upon what looked like an abandoned service station. Since it was entirely dark, we assumed it was closed. This was annoying as we needed milk and some other groceries and it was getting late.

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