Sam Kriss

Why ASMR is evil

There's something deeply dystopian about this multi-million pound industry, in which people swap videos that gave them nice tingly feelings

At the exhibition you wander around, plug yourself in, get cosy, and watch a softly spoken Scandinavian man gently fingering some bed linens. Credit: Ed Reeve for the design museum

Already a subscriber? Log in

This article is for subscribers only

Subscribe today to get 3 months' delivery of the magazine, as well as online and app access, for only £3.

There’s no commitment, you can cancel any time.

  • Weekly delivery of the magazine
  • Unlimited access to our website and app
  • Enjoy Spectator newsletters and podcasts
  • Explore our online archive, going back to 1828


A blooming good offer

Join the conversation with other Spectator readers by getting the next 3 months for £3.

Already a subscriber? Log in