Tom Goodenough

Will the In campaign’s relentless negativity turn off voters?

Will the In campaign's relentless negativity turn off voters?
Text settings

Stuart Rose has again warned the public of the risks of leaving the EU, but will the relentless negativity of the In campaign turn off voters?

During his interview on Today this morning, the Chairman of Stronger In campaign claimed he was a ‘bit of a Eurosceptic’ himself. But despite admitting there were ‘imperfections’ with Britain’s relationship with Europe, Rose suggested once more that the main argument for staying in is that we don’t know what we’ll be swapping those annoyances for.

He said:

‘What we don’t know is what we are exchanging it for – the reality of what we have today against the risk of what we might not have tomorrow.’

He also went on to say:

‘We have the issue of reality – I am a bit of a Eurosceptic myself, I understand the imperfections of Europe. I have traded in Europe as a businessman over 30 or 40 years, there are imperfections but by and large it serves us well.’

The In campaign’s main problem with this line of argument is that it relies upon voters turning a blind eye to those ‘imperfections’. But it is clearly trying to sow seeds of doubt in those voters' minds about whether Brexit would make life any less frustrating.