Subscribe from £1 per week Subscribe
Close
  • Coffee House
    • UK POLITICS
    • EU
    • US POLITICS
    • RELIGION
    • STEERPIKE
    • CULTURE
    • COFFEE HOUSE SHOTS PODCAST
  • Magazine
    • FEATURES
    • COLUMNISTS
    • BOOKS
    • ARTS
    • LETTERS
    • LIFE
    • CARTOONS
  • Writers
    • ROD LIDDLE
    • NICK COHEN
    • DOUGLAS MURRAY
    • FRASER NELSON
    • JAMES FORSYTH
    • ISABEL HARDMAN
    • LIONEL SHRIVER
  • Books & Arts
    • ARTS
    • BOOKS
    • BOOKS PODCAST
    • CULTURE HOUSE DAILY
  • Podcasts
    • THE SPECTATOR PODCAST
    • COFFEE HOUSE SHOTS
    • SPECTATOR BOOKS
    • AMERICANO
    • HOLY SMOKE
  • Health
  • Life
  • Money
  • EVENTS
  • More
    • SHOP
    • CARTOONS
    • 2018 DIARY
    • GIFTS
    • EMAIL BULLETINS
    • WINE CLUB
    • SPECTATOR CLUB
Subscribe from £1 per week

Rory Sutherland

Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator’s Wiki Man column.

Where’s the internet revolution they promised us?

Rory Sutherland 14 April 2018 9:00 am

At the risk of sounding like Jean Baudrillard, I would like to suggest that the internet revolution has not yet…

Had 533 people voted differently, the Tories would have a full majority

Rory Sutherland 31 March 2018 9:00 am

Nine years ago, before Cambridge Analytica existed, I caught wind of a research project at Cambridge involving the online measurement…

ISA and pension limits discourage ordinary people from saving

Rory Sutherland 17 March 2018 9:00 am

The maximum amount you can save in an ISA for the tax year 2017-2018 is now £20,000. The maximum annual…

Why I’m not on board with quiet carriages

Rory Sutherland 3 March 2018 9:00 am

Every now and then I try to invent a new scientific unit. I’ll never come up with anything as good…

Reducing activities to their core misses the point

Rory Sutherland 17 February 2018 9:00 am

There may be a very simple evolutionary reason why water does not really taste of anything, as I learned from…

Let’s face it: the Presidents Club was on to something

Rory Sutherland 3 February 2018 9:00 am

There exist in the annals of salesmanship certain ideas that are both highly immoral and wickedly clever. Before P. T.…

A nice, cuddly NHS would be bad for us

Rory Sutherland 20 January 2018 9:00 am

Recently the NHS postponed a large number of non-urgent operations to cope with what is known as the ‘annual winter…

How to make economists fight like ferrets in a sack

Rory Sutherland 6 January 2018 9:00 am

One of the funniest passages of writing I have read in the past few years appears within the pages of…

Design everything for the disabled and you can’t go wrong

Rory Sutherland 16 December 2017 9:00 am

About 30 years ago, BT introduced a telephone handset with enormous keys. It was intended for people with serious visual…

The inventions (and Welsh rarebit mix) that will change your life

Rory Sutherland 2 December 2017 9:00 am

At last. And just what you’ve been waiting for. The official Wiki Man guide to the best gadgets and gizmos…

What we need is a Freedom of Uninformation Act

Rory Sutherland 18 November 2017 9:00 am

One dietary fad that never made sense to me was the campaign against the consumption of eggs. Now call me…

How to stop the Grenfell Tower disaster from happening again? Ask the air industry

Rory Sutherland 4 November 2017 9:00 am

It took a spate of air disasters in the late 1970s, in particular the Portland crash of United Airlines Flight…

When it comes to politics, perception is more important than ‘truth’

Rory Sutherland 21 October 2017 9:00 am

I hate to tell you this, but every time you watch television you are being duped. In fact there are…

The value of raising the threshold of crappiness

Rory Sutherland 7 October 2017 9:00 am

I love anything open late at night. Never mind ‘the sigh of midnight trains in empty stations’; even mundane activities…

iPhone 8 Plus, unveiled last week at the new Steve Jobs Theater at Apple Headquarters, Cupertino, California. The new features include a Retina HD display, A11 Bionic Chip and wireless charging

How the iPhone came to rule the world

Rory Sutherland 23 September 2017 9:00 am

Rory Sutherland doesn’t have an iPhone. But he knows why you do

Forget free trade – we should be embracing pain-free trade

Rory Sutherland 23 September 2017 9:00 am

You can try to change people’s minds, but this is difficult. You can bribe people to change their behaviour, but…

Migration is complicated. Don’t pretend it’s not

Rory Sutherland 9 September 2017 9:00 am

I expect you’ve already noticed it, but in case you’ve been living in a cave or an economics faculty for…

Want greater diversity in the workplace? Try being less fair

Rory Sutherland 26 August 2017 9:00 am

In its hasty dismissal of James Damore, Google showed a worrying disregard for one of the most important freedoms within…

How Sutherland’s Law of Bad Maths could solve nightmare train commutes

Rory Sutherland 12 August 2017 9:00 am

Imagine for a moment a parallel universe in which shops had mostly not yet been invented, and that all commerce…

How internet paywalls are making us all dumber

Rory Sutherland 29 July 2017 9:00 am

Thanks to meteoric advances in computational power, it is now possible to take abundant data from a wide range of…

Why our Robert Adam flat is worth scarcely more than a boring one

Rory Sutherland 15 July 2017 9:00 am

Of the 375,000 listed buildings in England only 2.5 per cent are Grade I. Half are churches; many are otherwise…

Why driverless showers are key to the housing crisis

Rory Sutherland 1 July 2017 9:00 am

Although it is commonly assumed that faster-than-sound passenger travel died with Concorde, this isn’t quite true: it overlooks the Caledonian…

A degree course should last a year – after that, let them pay

Rory Sutherland 17 June 2017 9:00 am

In every respect bar one, those bloody Corbyn-supporting students have a much tougher time of it than I did, what…

Don’t look for any merit in meritocracy

Rory Sutherland 3 June 2017 9:00 am

A few years ago, someone asked me how to fix social care costs for the elderly. One eventual idea of…

Why targeted political advertising is not to be trusted

Rory Sutherland 20 May 2017 9:00 am

When you get into a taxi, there’s usually a framed sheet of paper describing what you pay for your trip:…

1 2 3 4 5 … 11 »

Spectator USA

Follow us

Follow us on Twitter @spectator Like us on Facebook Follow us on Instagram @spectatorlife

Most Popular

  • Read
  • Read
    1. Count Dankula and the death of free speech

      Brendan O'Neill

    2. May and Boris in Cabinet clash over immigration amnesty

      James Forsyth

    3. Ex-grammar school boy’s Julia Hartley-Brewer jibe

      Steerpike

    4. The left is heading for a reckoning with the new genetics

      Toby Young

    5. The shaming of Shania Twain

      Ella Whelan

    6. Why should France tolerate Islamic intolerance?

      Gavin Mortimer

    7. Labour’s tragedy is Britain’s tragedy

      Nick Cohen

    8. EU commissioner: at least it’s not Jacob Rees-Mogg at the negotiating table

      Steerpike

    9. The Maybot returns at PMQs

      Isabel Hardman

    10. The disturbing case of Alfie Evans shames Britain

      Damian Thompson

Editor’s Choice

Do we really need an app for everything?

The joy of University Challenge

Why it’s bad for potters to think of themselves as artists

How to get your child into the best state school: an insider's tips

Cartoons

‘Do you think His Majesty might be interested in some erotic wall tapestries?’
‘Do you think His Majesty might be interested in some erotic wall tapestries?’
‘I’m War, and this is Cyber War, Cold War and Proxy War.’
‘I’m War, and this is Cyber War, Cold War and Proxy War.’
‘A man has a right to defend himself in his own home, Verity.’
‘A man has a right to defend himself in his own home, Verity.’
‘Oh my god, it really is as good as our forefathers told us.’
‘Oh my god, it really is as good as our forefathers told us.’
‘Does it say which six?’
‘Does it say which six?’
‘Sorry if it shatters the illusion but today is our collection day.’
‘Sorry if it shatters the illusion but today is our collection day.’
‘Good evening. My name is 10.453.82 and I’ll be your server.’
‘Good evening. My name is 10.453.82 and I’ll be your server.’
‘I’m the war correspondent for Playboy.’
‘I’m the war correspondent for Playboy.’
‘Now run along and remember — no inappropriate sniffing.’
‘Now run along and remember — no inappropriate sniffing.’
Click here to find out more about subscribing to The Spectator’s free podcasts

Follow us on Twitter @spectator Like us on Facebook Follow us on Instagram @spectatorlife
  • About
    • Contact Us
    • FAQs
    • Privacy Policy
    • Terms and Conditions
    • Jobs and Vacancies
  • More from The Spectator
    • Spectator USA
    • The Spectator Australia
    • Apollo Magazine
    • The Spectator Shop
  • Advertising
    • Classified Advertisements
  • Subscribe
    • Club
    • Email Newsletters
The Spectator, 22 Old Queen Street, London, SW1H 9HP
+44 (0)3303 330 050
Site designed and built by interconnect/it
Close
  • Coffee House
    • UK POLITICS
    • EU
    • US POLITICS
    • RELIGION
    • STEERPIKE
    • CULTURE
    • COFFEE HOUSE SHOTS PODCAST
  • Magazine
    • FEATURES
    • COLUMNISTS
    • BOOKS
    • ARTS
    • LETTERS
    • LIFE
    • CARTOONS
  • Writers
    • ROD LIDDLE
    • NICK COHEN
    • DOUGLAS MURRAY
    • FRASER NELSON
    • JAMES FORSYTH
    • ISABEL HARDMAN
    • LIONEL SHRIVER
  • Books & Arts
    • ARTS
    • BOOKS
    • BOOKS PODCAST
    • CULTURE HOUSE DAILY
  • Podcasts
    • THE SPECTATOR PODCAST
    • COFFEE HOUSE SHOTS
    • SPECTATOR BOOKS
    • AMERICANO
    • HOLY SMOKE
  • Health
  • Life
  • Money
  • EVENTS
  • More
    • SHOP
    • CARTOONS
    • 2018 DIARY
    • GIFTS
    • EMAIL BULLETINS
    • WINE CLUB
    • SPECTATOR CLUB