Rory Sutherland says that it is wrong to equate the cost of something with how valuable we find it. New technology, for instance, is cheap but transforms our lives
I read Dennis Sewell’s article on the damaging influence of eugenics on the welfare state with interest and mostly agree with his views.
I recently read of a music writer who believes the perfect pop song lasts precisely two minutes and 42 seconds.
Every time I am forced to listen to whingefests such as You and Yours, I wonder if it’s time to invent the mirror image of a consumer affairs programme — where Britain’s largest businesses get to expose the behaviour of their worst customers.
How do you define communists and capitalists?
Exhibit A in Rod Liddle’s case against Twitter two weeks ago was a painful (but hardly representative) post by Stephen Fry.
Whenever you make an optimistic prediction, you risk being wrong twice.
Rory Sutherland's fortnightly column on technology and the web
When I was a child, almost everyone I knew had a single telephone kept in a draughty hallway.