Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column.
Rory Sutherland 9 April 2008 12:00 am
Inspired by the new American hit TV show, Rory Sutherland — The Spectator’s own ‘Wiki Man’ — says that the capture of the Brown government and almost everything else by advertisers and marketers could be a great leap forward. Persuasion is better than legislation