Egomania

Dancing on Terence Conran’s grave

‘Who,’ asks Stephen Bayley, in one of the ‘S.B’ chapters of this irresistibly spiky co-written book, ‘could countenance working for a man like Terence, a man of such fluid principles, of such day-glo opportunism, of such sun-dried narcissism, guiltless hypo-crisy and Hallelujah Chorus egomania?’ Well, both S.B. and R.M. (the ad man Roger Mavity) did work for Terence Conran, in exalted positions. Both fell out with him, and both experienced at first hand all those qualities and more. In their separate chapters they take turns to express the essence of his genius and to get their own back for his disdainful treatment of them. One of his worst traits was