Four lads meme

Shame on the ‘four lads’ meme snobs

We need to talk about the ‘four lads’ meme. Specifically we need to talk about the undercurrent of prejudice, and on occasion outright class hatred, that propelled these four unsuspecting young men from Birmingham and Coventry into the internet spotlight. Anyone who has been online in the past year will know about the four lads. It’s a photograph of four young men looking hyper-preened for a night on the town. Their trousers are painfully tight, their tattooed arms are bulging out of their short-sleeved shirts. This is the fashion among the male youths of aspirant working-class communities. They take pride in their appearance. They look good, and they know they