Rushdie on how the best magical realism transcends fantasy

Ask the man in the street to quote a line from one of Salman Rushdie’s novels, and he might struggle. Ask him whether he’s heard the phrase, ‘Naughty but nice’, specifically in the context of cream cakes, and you will probably make his day. It was Salman Rushdie who came up with that slogan in his early career as an adman. Remember the ‘irresistibubble’ tag for Aero chocolate bars? He was responsible for that, too. ‘I feel at bottom that I’m still that boy from Bombay and everything else has been piled on top of that’ If there’s any embarrassment on Rushdie’s part (and why should there be?) that some