Marketing

BT and the seventh circle of junk-mail hell

23 September 2017 9:00 am

BT have just put the phone down on me for asking them to stop sending me junk mail, which is…

Our Elvis obsession remains astonishingly robust

13 August 2016 9:00 am

Elvis only ever appeared in one commercial in his life — for Southern Maid, his favourite jam doughnut shop. That…

Warning: rationality could be bad for your health

21 May 2016 9:00 am

Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly…

The most annoying word in advertising

5 March 2016 9:00 am

There’s a plague of first-person advertising

Five more MPs making Malcolm Rifkind’s day rate

28 February 2015 9:00 am

Golden league Some MPs who earn Sir Malcolm Rifkind’s rate of £5,000 a day: — Sir Tony Baldry (Banbury): £3,333…

Two shops. Two philosophies. Which side are you on?

28 February 2015 9:00 am

Are you Lush or are you Aldi? Me, I’m Aldi all the way. So much so that when someone —…

Spectator letters: Press regulation, heroic Bulgarians and the case for Scotch on the rocks

5 July 2014 9:00 am

Beyond the law Sir: In your leading article of 28 June you make the point that the hacking trial demonstrates…