The daily mail

Lord Northcliffe’s war of words

‘What a man,’ enthused Wilhelm II from exile in 1921. ‘If we had had Northcliffe we would have won the war.’ The Kaiser wasn’t describing a general or politician but a not- so-humble newspaperman, Lord Northcliffe, the pugnacious proprietor of the Times, Daily Mail and a host of other print publications, who had ended the Great War pumping news into Germany as the British government’s director of propaganda in enemy countries. Northcliffe brought to that post the drive he had shown building up his media empire over three decades. The Germans so reviled – or perhaps admired – him that they struck a medallion depicting him, quill in hand, with