The rise of WitchTok
Halloween might be over, but Witching Hour has accelerated on TikTok. #WitchTok (or Witch TikTok) is the viral take on spirituality – think Paganism, psychics, and seances in 60 second videos. The hashtag #WitchTok currently has over 20.7 billion views on the video app. In comparison, #Kardashian only has 6.4 billion, and #LoveIsland clocks up