Alex Massie Alex Massie

Madison Avenue, we have a problem. Can you help?

There are those people – mainly on the right – who don’t think it a problem that, for one reason or another, the United States has an image problem overseas. Of course one may disapprove of American policy – or merely the manner in which it has been implemented – while remaining enamoured of the United States itself.

Still, the United States does have a problem. Don’t take my word for it; the US tourism business  – despite the weakness of the dollar! – seems to have got the message. How else to explain the rash of advertisements on British TV making the case that your next holiday should be taken in the United States?

In fact, anecdotal evidence and a spot of common sense intuition supports the notion that it is changed visa regulations and the unpleasantness of the immigration experience at US airports (take a bow JFK!) that has made people leary of visiting the United States.

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