He parts one sea and we never hear the end of it

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few months after its controversial rebrand, with the launch of a bright pink ‘Barbie-mobile’, we learned today that Jaguar’s sales are down by 97.5 per cent across Europe. In reality, the story is a little