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Why Douglas Ross needs to smile more

Tory leader Douglas Ross on the Scottish campaign trail. (Photo by Jeff J Mitchell/Getty Images)

An opposition struggling to hold the government to account. A leader failing to win over the electorate. Poll numbers going in the wrong direction. Not Sir Keir Starmer and Labour but Douglas Ross, leader of the Scottish Tories.

On the heels of Ross’s badly-received performance in last week’s BBC Scotland debate, a poll for Ipsos-MORI shows further slippage in the Tory vote ahead of next month’s Holyrood election. The party remains in second place, ahead of Scottish Labour, but only just. On the constituency vote, it is on 20 per cent, down three points on mid-February, and just two points ahead of Labour. On the regional list, its vote is down one point to 21 per cent, three points over Labour.

He needs to smile more. He needs to be upbeat and positive about all the good things he wants us to do.

The poll is even worse for Ross personally. His net satisfaction rating stands at -23, having suffered a swing of -5.5

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Steerpike
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Steerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from Westminster and beyond. Email tips to steerpike@spectator.co.uk or message @MrSteerpike

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