Another day, another Covid advertising fail for the government. Fresh from discontinuing a radio ad suggesting joggers and dog-walkers are 'highly likely' to have coronavirus, a 'stay home, save lives' poster has been pulled.
The advert, which showed women cleaning and caring for children while a man lounged on a sofa, sparked accusations of sexism.
'It has been withdrawn and removed from the campaign. I will make clear that it does not reflect the government's view on women which is why we have withdrawn it,' Boris Johnson's official spokesperson said today.