‘If you ain’t a swing, you don’t mean a thing’ is sadly an adage that British political parties live by. Come the next election, the parties will concentrate their efforts on the battleground street and ignore their own safe seats and those of the other parties. This targeting leaves most voters feeling ignored. The disillusionment this fosters creates the conditions in which extremists like the BNP can make inroads.
It is unrealistic to expect that parties are going to campaign equally in all seats. But I would like to see David Cameron declare that he will visit every constituency in the country between now and election day. It would show that he wants to be Prime Minister of the whole country.