From the magazine Rory Sutherland

A challenge for the electric car sceptics

Rory Sutherland Rory Sutherland
EXPLORE THE ISSUE 31 May 2025
issue 31 May 2025

I once heard of a couple who were teachers in their mid-fifties. Having pooled the proceeds from selling both their flats when they moved in together in the 1990s, they found themselves in the happy position of owning a mortgage-free west London house worth more than £1 million. He was originally from Norfolk, and was eager to move back to a larger and prettier country home costing half the price. They could then bank £500,000 in tax-free profits, retire early and travel the world. She, however, was a lifelong Londoner who refused to leave London.

Not knowing all the facts, I cannot say who was right. But it might help to consider the inverse. Imagine a couple living in a large house in Norfolk who win £500,000 on the lottery. Can you see them tearfully clutching their cheque and declaring: ‘Bliss! Now we can move to a tiny house in Acton and work for the next ten years’?

This mind trick, practised by the late Charlie Munger, Warren Buffett’s right-hand man, simply involves considering the mirror image of any decision: ‘Always invert’ was his mantra. I apply this to air fryer sceptics, who smugly pronounce it is ‘just a small convection oven’. No, a convection oven is merely a needlessly large and inefficient air fryer. When do you need to cook a swan or an ostrich?

So, I ask the electric car sceptics among you to picture a parallel universe where all cars are electric, when a rogue German engineer invents the internal combustion engine. ‘This so-called engine you’ve developed, Fritz, tell me exactly how it works. You see, we already have electric motors where an electric charge delivers forward momentum.

GIF Image

Disagree with half of it, enjoy reading all of it

TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in