Peter Hoskin

A Coffee House challenge: how can Cameron improve?

Despite the CCHQ euphoria about Brown’s predicament, there’s still the occasional bit of news which should give the Tories pause for thought.

The latest is a YouGov poll in today’s Telegraph; the “first detailed analysis of the public’s perception of the Tory leader”. It’s a mixed bag for Cameron. The good news is that respondents generally consider him to be likeable and caring. But the less-than-good news is that 39 percent regard him as “somewhat shallow”, and 44 percent think he’s “not in touch with ordinary people.”

Barring an unforeseeable mishap, catastrophe or tragedy, David Cameron will be the next Prime Minister of this country. That’s why it’s important he looks at these polls and asks “why?” Of course – as is often the case with politicians – many of the answers will be things he can’t really act on – his background, or the way he looks, for example. But there will certainly be very concrete areas for improvement. What might they be in Cameron’s case?

That’s where you come in.  Offer your own suggestions for how Cameron can improve, and – in a few days time – the best one will win a bottle of champagne from the Coffee House cellar.  We’ll also do our best to ensure that Team Cameron sees the full list.

P.S.  A reminder that we’re running a Q&A with the shadow work and pensions secretary Chris Grayling.  Head over there to register your questions.  I’m surprised no-one’s mentioned James Purnell yet…

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