Peter Hoskin

A picture of innocence?

Text settings

Gordon Brown's visit to the Innocent smoothie HQ in London today is the subject of a great post from Paul Waugh, who reveals how close the PM came to a photo-opp nightmare.  But it also reminded me of this insight from Jonathan Freedland a few months ago, which I blogged at the time:

"[The Labour campaign team have] taken a look at the branding of Innocent smoothies, hoping the authentic, unspun look might fit their own 'unairbrushable' product, G Brown."

I wonder whether Innocent picked up any branding tips from Brown earlier, in return...