Steve Coogan is back as Alan Partridge but frankly who cares? Like Ali G, I’ve long thought, he’s one of those ‘classic’ 1990s comedy characters funnier in recollection than ever he was in reality. He should have been confined to brief sketches — like Paul Whitehouse and Harry Enfield mostly did with their cheesy has-been DJs Smashie and Nicey — not cruelly exposed in endless TV series where you’ve got the joke in the first five minutes and the rest is pure cringe.

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