Andrew Marr

Andrew Marr: Twitter fooled everyone during this election

issue 21 December 2019

It’s an unfashionable thought, but having spent many hours in the university sports hall where constituency votes for Boris Johnson and John McDonnell were counted, I feel freshly in love with democracy. There they all were, local councillors and party workers from across the spectrum; campaigners pursuing personal crusades, from animal rights to the way fathers are treated by the courts; eccentrics dressed as Time Lords. In the hot throng, there were extremists and a few who seemed frankly mad. But most were genial, thoughtful, balanced people giving of their free time to make this a slightly better country. Stuck in Westminster during relentless parliamentary crises, it’s easy to lose sight of just how energising real democracy is. I came home with my cynicism scrubbed off, and exhausted-refreshed.

However, I hadn’t seen the size of the Tory majority coming. All through the campaign, I’d felt instinctively we were heading for a Boris Johnson victory, but with a modest Tory majority. Thinking back, I’m sure I was over-influenced by social media. Conservative messages on Twitter and Facebook seemed unimaginative and repetitive, while the left was ingenious, starry, witty and emotional. But more than that, I think the online campaign made screen junkies too easily impressed by strange, vivid, eye-catching episodes, which passed most normal people by.

Many of them were to do with the Prime Minister himself: briefly pocketing a reporter’s phone to avoid an embarrassing picture; declining to be interviewed by my colleague Andrew Neil; and apparently hiding in a fridge. In each case, addicted Twitterati thought them emblematic, even turning-point truths, and assumed that the nation was transfixed. But millions of voters probably found them trivial, or smiled briefly — if they noticed them at all. They were thinking about the simpler messages Twitter passed over.

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