Who are Labour? Focus groups regularly report a lack of familiarity on the part of voters with His Majesty’s Most Loyal Opposition, even with their leader. ‘Don’t know’ looms quite loudly on Keir Starmer’s focus word cloud, though dwarfed by ‘Boring’. Despite this – maybe because of it – Labour are still a good stretch ahead in the polls. A recent slight crumbliness in that lead has sparked Labour to produce attack ads which use a formulation I hadn’t seen since reading the walls at my primary school, i.e. – ‘Do you think people should wash under their arms? Janet Figgis doesn’t’ – but even these flavourful communications are all about Rishi Sunak and the Tories.
Labour might be running the country pretty soon. We should take a closer look at them, if we can remember who they are.
There is one exception to the findings of the focus groups, so let’s get her out of the way first: Angela Rayner.
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