Martin Vander Weyer Martin Vander Weyer

Any other business? | 5 March 2011

Freezing tyrants’ assets is easy, but how much will we send back to Tripoli?

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Martin Vander Weyer

The marketing genius of Jaguar

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Woke it may be, but Jaguar’s ‘Copy Nothing’ video is a work of marketing genius. With its ungendered models, ungrammatical slogans (‘live vivid’, ‘delete ordinary’) and strange absence of cars, the 30-second ad has brought global attention to a brand that was dying for want of a new generation of customers, in an auto industry

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