Alex Massie Alex Massie

Australian Cricket Sells Its Soul

Hard though it may be to imagine, it is entirely possible that Cricket Australia (as they style themselves these days) are even more cloth-headed and reprehensible than their counterparts at the ECB. At the very least they give a more than passable impression of knowing the price of everything and the value of nothing.

If press accounts are reliable indicators, Cricket Australia is a shameless organisation. If they weren’t such a collection of Ocker Moneygrubbers they might not have arranged the recent meaningless, pointless, set of one day matches against Sri Lanka that have hampered their players’ preparations for the Ashes.

Nor, had they a clue, would they have insisted upon naming the squad for the first test a full ten days before the match is due to start. Naturally this nonsense was the stuff of some idiotic marketing department. And here’s Mike Atherton* (£) noting that:

Like the Poms, Cricket Australia has turned to management-speak. Whereas Steve Waugh took his team to Gallipoli, Cricket Australia employs a corporate team-building company called Afterburner. It uses ridiculous phrases such as “pre-missions”, “debriefing”, “task distractions” and “flawless execution”. At great expense, it encourages Ricky Ponting’s men to sit around and speak openly at the end of a day’s play to each other without recriminations. Straight talking from Australians used to be a given.

Has it really come to this? Apparently so. Then there’s this dismal prospect, flagged-up by Gideon Haigh (£):

This summer in Australia, furthermore, you may very well witness this event’s last efflorescence: that is, five five-day matches as a season’s centrepiece. If Cricket Australia has its druthers, by the time England is scheduled to return in 2014-15, international fixtures will be in competition with, if not overshadowed by, a supranational T20 competition.

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