Rory Sutherland Rory Sutherland

Back to the future | 28 February 2019

The Romans never invented the stirrup. It took 50 years after the invention of canned food for someone to invent the can opener. And we put a man on the moon before we put wheels on suitcases.

This seems silly. But it is worth understanding each invention in context: often, a concatenation of other events has to occur before an invention can become widely adopted.

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