Alex Massie

Beat This, Adidas

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Nike's World Cup ad is great. Let's see how Adidas counter with Lionel Messi et al.

Note too how even in an ad Ronaldo is an egotistical pillock.

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.