Ben Goldsmith gets behind his brother’s campaign: ‘back Zac or crack!’

To Aqua Nueva on Regent Street where the Spanish bar was transformed into a Mediterranean getaway for one night only to celebrate the Ibiza Preservation Fund… or Zac Goldsmith’s mayoral campaign, depending on who you spoke to.

While guests including Bryan Adams and George Lamb gathered at the champagne-fuelled bash to show their support for the conservation trust — which aims to help preserve Ibiza and Formentera’s countryside and marine areas — its co-founder Ben Goldsmith couldn’t resist going off piste. In his speech on the fund, Goldsmith tried to tell the crowd about his brother’s mayoral campaign. ‘Zac would be here if he could, but he’s a little busy,’ he explained, before declaring that Zac is an environmentalist who will claim back the capital as first and foremost a ‘fair city’.

Alas not everyone was so enamoured with the topic of conversation, with one well-turned out guest heckling that this was not a ‘London mayoral event’. Not to be put off, Ben gave his brother’s campaign one last push, telling the crowd: ‘back Zac or crack’.

Given that Goldsmith’s quote is a play on ‘back, sack and crack’ — the term used when a man wishes have hair removed from his most intimate areas — Mr S suspects Ben shouldn’t trade his day job for a career in campaigning just yet.