Penguin By Design
by Phil Baines
Penguin/Allen Lane, £16.99, pp. 255, ISBN 0713998393
Publishers do not make popular heroes. Who has heard of Humph- rey Moseley, who published the Caroline poets? Or Jacob Tonson, apart from Pope’s patronising verses? Thomas Hughes made Tom Brown’s School Days famous, but could not do the same for Daniel Macmillan.
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