Boris Johnson’s copycat campaign video

Boris Johnson's copycat campaign video
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Is Boris Johnson's campaign keeping a close eye on Jeremy Hunt's?

Three days ago the current Foreign Secretary, Jeremy Hunt, launched his campaign to become leader of the Conservative party in the decadent surroundings of Carlton Gardens, near his grace-and-favour home. Two days later his predecessor, Boris Johnson, kicked off his own campaign and chose to launch in the very same building.

Coincidence? Possibly, but now it appears that Boris' campaign has taken another leaf out of Jeremy Hunt's book. In his latest campaign video, Boris sets out his achievements as London mayor to a backdrop of swelling violins as an orchestra crescendos, before finally cutting back to a shot of Boris Johnson.

As Mayor of London, we kept our promises and delivered for everyone. We cut crime, cut taxes, invested in infrastructure, expanded the Living Wage, improved air quality, and built more affordable housing.

I want to do the same for our country 👉

— Boris Johnson (@BorisJohnson) June 13, 2019

Unfortunately, it all bears a striking similarity to the campaign video Jeremy Hunt launched last week, in which he charted his journey from businessman to health secretary, to a backdrop of swelling violins. The videos are so similar in fact, because it seems that Boris has copied Hunt's backing music:

Well, they do say imitation is the sincerest form of flattery...

Written bySteerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from Westminster and beyond. Email tips to

Topics in this articlePolitics