James Forsyth James Forsyth

Cameron’s pitch to women voters

David Cameron’s speech today is another reminder of how concerned the Tories are about losing their traditional advantage among female voters. The message that the Tories are cutting so that the country is passed on in a better state to the next generation is a direct response to the fact that the party’s polling has found mothers to be deeply concerned that their children will not have as good a quality of life as they have had.

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