Camp vicars and smug gossips: is this really the Church of England’s best look?

I have mixed feelings about ‘the Reverend Richard Coles’, whose new
memoir I have just read. It’s great that a vicar has such high
 visibility – and why shouldn’t there be one or two luvvie-priests, who
 mix smoothly with celebs? And I have no doubt that he combines this
 with being an excellent parish priest, preaching great sermons,
 patiently attending to the needy (in a way that the rest of us don’t).

And yet…how shall I put this? It’s not totally ideal that the most
 famous vicar of our day represents the camp-smug-gossipy wing of the church. His love of vestments and incense and saucy humour is in a 
long and venerable-ish Anglican tradition. And he is a nice, gentle,
 wise face of this tradition: he’s well aware of its potential
 ghastliness. And yet, he exemplifies its air of complacency.