Can the Great British public be made to care passionately about the EU referendum?

Out or In, both sides of the campaign are going to have their work cut out

From magazine issue: 17 October 2015

issue 17 October 2015

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Hugo Rifkind

Can the Great British public be made to care passionately about the EU referendum?
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It’s early days, I know, but the Outers have convinced me. Britain will not collapse into chaos and penury if we leave the European Union. The Inners, meanwhile, have convinced me, too: there is no great, looming danger if we stay. Thus I have a question. What are we going to spend the next 18 months talking about? I don’t see it.