When Donald Trump first burst onto the political scene in 2016, comparisons were drawn with a 1950s Frenchman called Pierre Poujade. The BBC called him the ‘grandfather of populism’, the first post-war politician to lead a revolt against ‘being told what it is acceptable to think about issues like globalisation, migration and Europe’.
Poujade was a provincial shopkeeper who was so fed up with what he saw as the corrupt and degenerate Paris elite that in 1953 he formed his own party, the Union de Defense des Commercants et Artisans. In the legislative elections in 1956, they won 2.4 million votes, enough to send 52 MPs to sit in the National Assembly.
It’s the problem in general of French politics. Who speaks to the provinces?
Poujadisme, as the movement was known, shone brightly but briefly, though it did its bit to bring down the Fourth Republic in 1958. Its influence remains strong nearly three-quarters of a century later.

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