Anna Baddeley

Dauntless into the future

Gentleman shopkeeper James Daunt has given a cringeworthy interview to the Independent where he calls Amazon ‘a ruthless, money-making devil, the consumer’s enemy’. I wouldn’t be surprised if the manger of “Quills ‘R’ Us” had said something similar about William Caxton in 1476.

Poor James Daunt. He clearly had a certain degree of business acumen to set up his successful mini-chain of London bookshops, but since taking over Waterstone’s he has yet to prove he knows what he’s doing.

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