Gentleman shopkeeper James Daunt has given a cringeworthy interview to the Independent where he calls Amazon ‘a ruthless, money-making devil, the consumer’s enemy’. I wouldn’t be surprised if the manger of “Quills ‘R’ Us” had said something similar about William Caxton in 1476.
Poor James Daunt. He clearly had a certain degree of business acumen to set up his successful mini-chain of London bookshops, but since taking over Waterstone’s he has yet to prove he knows what he’s doing. His only real achievement so far is to get rid of that notorious three-for-two.
If I were a Waterstone’s bookseller reading the Independent interview online, my next click would be straight onto Guardian Jobs. A boss who insults his competitor in public can hardly inspire confidence in his staff. And to criticise Amazon for being ‘ruthless and money-making’ — isn’t that what business is supposed to be about?
As a consumer reading the Independent interview, I felt a tiny bit insulted.
Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in