Rory Sutherland Rory Sutherland

Divided we stand

A single, united Europe was never going to work. How about two?

Many Native American tribes would consult a shaman before embarking on a hunting expedition. In one tribe, a shaman would take a caribou bone, carve on it images of the kind of prey the tribe were keen to find (buffalo, deer, trailer-park video-poker addicts) and then place it on a fire.

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