David Blackburn

Do these slogans hit the mark?

Do these slogans hit the mark?
Text settings
Comments

Michael Savage called it right. The LibDems’ campaign slogan (Change that works for you. Building a better Britain) is a wooden, overly alliterative union of Labour’s and the Tories’ respective slogans.

All three party slogans are jumbled. ‘A future fair for all’ is mealy-mouthed and grammatically suspect – where will they build this national fairground? Similarly, ‘Year for change’ is vague, and ‘We can’t go on like this’ is a staple line of Radio 4 afternoon plays. So to be fair, the Liberals didn’t have much to work with.

Campaign slogans are important, reducing a vision to a firm phrase. For me, none of these quite hit the mark.