David Blackburn

Do these slogans hit the mark?

Do these slogans hit the mark?
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Michael Savage called it right. The LibDems’ campaign slogan (Change that works for you. Building a better Britain) is a wooden, overly alliterative union of Labour’s and the Tories’ respective slogans.

All three party slogans are jumbled. ‘A future fair for all’ is mealy-mouthed and grammatically suspect – where will they build this national fairground? Similarly, ‘Year for change’ is vague, and ‘We can’t go on like this’ is a staple line of Radio 4 afternoon plays. So to be fair, the Liberals didn’t have much to work with.

Campaign slogans are important, reducing a vision to a firm phrase. For me, none of these quite hit the mark.