Appropriately for Twitter, the arrival of Elon Musk has been regarded by some as the coming of the antichrist and by others as the apotheosis of the messiah. I think both sides may be getting a little overexcited. This is not a person whose movements can be anticipated with any accuracy.
Musk’s defining characteristic is that he is erratic, as his hokey cokey-style acquisition of the social media platform itself displayed. This added to previous oddities such as insinuating that a cave rescuer in Thailand was a paedophile. There’s ample evidence that ‘Chief Twit’ Musk has the social skills, interests and humour of a 14-year-old boy. His sink gag as he entered the Twitter building was a Beano-level pun worthy of The Fast Show’s ker-raaazy Colin Hunt.
All this does not inspire faith in his reliability. ‘What crazy stunt will he pull next?’ has a limited appeal and can quickly become ‘What has he done now?’, accompanied by a heavy sigh.
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