Rory Sutherland Rory Sutherland

Don’t look for any merit in meritocracy

Whether it’s property or DNA, we love to pretend that we earned what we in fact inherited

issue 03 June 2017

A few years ago, someone asked me how to fix social care costs for the elderly. One eventual idea of ours was that, at age 65, people could pledge to pay a higher level of inheritance tax as a form of insurance against social care costs. If, say, you pledged £20,000 of the value of your estate, you would receive an annuity worth perhaps £150,000 should you develop dementia or need long-term care.

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