End of the World

The last edition of the News of the World is now out, saying “Thank You & Goodbye”. The first-ever issue of the newspaper (above) is on my wall at home and I’m struck by the consistency. Its mission statement says it aims “to give to the poorer classes of society a paper that would suit their means, and to the middle — as well as the rich — a journal from which due to its immense circulation would demand their attention.” And so it was to prove. The News of the World is, even now, the best-selling Sunday newspaper on the planet. Only those who don’t read it regard it as a scandal sheet. Its power lay in its ability to mix scandal with hard-hitting social and political analysis, and it was heeded because it represented (and spoke directly to) the biggest single readership not just in Britain but the world.