Some Tory MPs are worried about a strategy that the party is apparently seriously considering adopting at the next general election. It is sometimes referred to as the ‘30-10 strategy’. The ‘30’ denotes the solid, unshakable Tory base; people who will supposedly vote for the Conservatives no matter what. The ‘10’ represents the Brexit add-ons; Ukip and Labour voters who went Tory in December 2019 because they wanted to ‘get Brexit done’. The ‘30’ can be taken for granted by nature, leading to everything being done to keep the Brexiteer ‘10’ onside. It is thought that with this solid 40 per cent of the electorate, all the Conservatives need to do is fight to get a few extra percentage points from swing voters and they can’t be defeated. Majority in 2024 guaranteed. Except, I don’t think the ‘30-10’ strategy will work. In fact, it is deeply flawed.
One reason is that these sorts of strategies have a bad recent history.
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