Martin Vander Weyer Martin Vander Weyer

Fast bucks all round as Saga and the AA form the Victor Meldrew conglomerate

Fast bucks all round as Saga and the AA form the Victor Meldrew conglomerate

issue 30 June 2007

The £6 billion merger of Saga and the AA is a gift for cartoonists: a company whose ideal customer is Victor Meldrew with a broken fan-belt on the hard shoulder of the A22. To complete a brand conglomerate for grandads — and since all three are owned by private equity funds — why not bring in Boots the Chemist as well? But most of all, the deal is another gift for the GMB union, whose leaders Paul Kenny and Paul Maloney have led such a creative campaign to blacken the name of private equity that they ought to be preparing...

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