Sam McPhail

Football fans’ loyalty no longer lies with clubs, but players

The world’s top footballers now have a bigger following than the clubs they play for. Fans are beginning to support superstar players as they move around from club to club rather than sticking with a team – and this threatens the very foundations of the sport.

Devotion to a team – for centuries a (largely) peaceful way of channelling our tribalism – is disappearing

Streaming and social media are largely to blame.

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