Forget corporate social responsibility: just do a proper job

A theme of this autumn has been conversations about corporate reputation and how it is guarded or lost. To name but three, I have kicked this around at a ‘Trust Forum’ sponsored by the lawyers DLA Piper at Oxford’s Said Business School, at a lunch hosted by the wealth managers McInroy & Wood, and in an interview with Lord (Stuart) Rose, former Marks & Spencer chief, at last week’s York Business Conference.