The question is surely destined to become a pub quiz staple: ‘Who moved a bottle 18 inches across a table and was said by the media to have wiped millions from the share price of a major corporation?’ Cristiano Ronaldo’s casual dismissal of a product-placed bottle of Coca-Cola — and Paul Pogba’s subsequent pushing aside of a bottle of Heineken — during Euro 2020 press conferences earned them nearly as much attention as any sleight of foot they performed on the pitch.

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