Alex Massie

France’s Sorry Decline

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Once upon a time Citroen produced the DS - driven here by Lord Hailsham -  as revolutionary and beautiful a car as anyone has produced in the last 50 years. More importantly, it was cool. So, what better way for the marque to make a statement than by reviving the old DS brand? After all, the success of the new retro-styled Mini Cooper and Fiat's Cinquecento have shown that there's a demand for cars that look fun and pay homage to the best of their makers' histories. So how has Citroen fared? Answer: about as badly as could be imagined. I mean, look at this monstrosity, this betrayal of all things French and stylish and wonderful...

Photo: ERIC PIERMONT/AFP/Getty Image

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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